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While the game itself is obviously the main character in every Super Bowl, there always have to be some supporting roles in order to make it a good show. Every year, those supporting roles are the insanely funny Super Bowl commercials that companies create to display during the biggest sporting event of the year. Companies save up their best ads and pay millions of dollars just to get air time during the Super Bowl, and it was worth it. While this article by Dan Levy was about his favorite and least favorite articles, I made a list of my own favorite commercials that were displayed throughout the game. My award for the number one ad has to go to the M&M commercial, where the brown M&M is talking and some guys think that she is naked, but she actually is just a brown coated M&M. But then the red M&M comes in and yells something like "oh so it's that kind of party huh?" and rips off his red coating thinking that the brown one is actually naked. My second favorite ad goes to the Sketchers dog add, where it has a fat bulldog in a dog race against greyhounds, but the bulldog is wearing sketchers. He starts off slow but then blasts ahead of all the competitors, and even has time to moonwalk across the finish line in his red and white sketchers sneakers. Finally, the third place finish goes to the commercial for the voice. While I hate the show itself (they try to make it so dramatic when its basically just American Idol), the commercial that they made was pretty funny. It started with all four judges in a hotel and they hear this amazing voice coming from a room upstairs, and they fight each other to get to the room first. But when they get there, they find out that its just Betty White coming out of the shower. However it goes further, with Betty White saying something along the lines of "finally im being recognized for something other than my body." Overall, these three just stole the show.
While I disagreed with Levy on some of his choices, his analysis and reasons were actually very good. He goes in depth as to why certain ads were successful and why others weren't. He describes how some went for a cute and funny approach, while others, such as the Fiat commercial, drew on the idea that "se sells" (Salon.com). He also includes each commercial, making it easy for his readers to decide for themselves which commercials they like and which ones they don't like. By doing so, he is able to both state his opinions and analysis', but also give his readers the option to interpret them for themselves. It turned out to be a very efficient strategy.
http://bleacherreport.com/articles/1054697-super-bowl-the-best-and-worst-commercials-you-probably-wont-agree-with
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